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Invest in Your ‘Largest’ Clients – Which is All of Them

by Brenda Hall, CEO

Brenda_Hall_100_x_120I’ve been an entrepreneur for over 12 years now and thankfully have made quite a few mistakes. That’s right—thankful, because I’ve corrected those mistakes when I could, and I’ve learned from all of them. Of course, reading words of wisdom from those who have gone before me was helpful, but I’d like to share of few thoughts of my own that you won’t learn from your accounting department or your CFO.

Bridge360 is a global software services company. We believe software can do anything, and I do mean anything. Technology is a marriage of hardware and software, and I don’t think any of us have seen anything yet! That said, we’re in business to grant our client’s wishes, and all of our client’s wishes are unique regardless of the service they ask of us.

Number 1:  Each client is special and each has their own special need. Whether they are buying your product or a unique service you offer, each client should be considered according to their own unique business needs.

Number 2:  Your clients are likely located all over the globe because they, you, and their business are tethered together like a fast moving zip line crossing rivers, mountains, and cities everywhere. We see evidence of this every day by just looking at the “Made In” labels in our clothing or in the food products on our grocery shelves.

Number 3:  And this is the most important of all — each client you have thinks they are the most important client you have. I have a client who mentioned over a dinner one evening that he “…assumed we are your largest account.”  Of course this wasn’t true but it gave me pause to think we must be doing something right if he thought that.

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When Your Company Is On The Move ( Like Ours ) — Top 5 Tips For Eliminating Move Stress

by Brenda Hall

So…I’m packing up my office because we’re ‘moving on up’.

Been in this building for 7 1/2 years and it feels a little strange to be leaving it; it feels better though to know our new office space is going to be so much nicer – and bigger!An office move has its challenges, but here are some helpful tips in case you find yourself in this situation:

Tip #1    Make sure you use a good mover who uses recyclable plastic bins with rollers.  This makes life a whole lot easier than trying to pack, tape and stack cardboard boxes.  (most of them will break with the loads of books so many of us have).

Tip #2    Always order more bins than you think you need.  A good formula is if you think you need 100 bins…order 150….so uptick by 50% and you should be ok. Besides, a good mover won’t charge you for bins you don’t use.

Tip #3    You’re going  to find things you forgot you had….and guess what!….you don’t need it!  So, make sure you call in the shred-it guys with their truck and have them show up to pick up these stacks of things.  Nostalgia is nice….but keep it limited!

Tip #4    No matter how much extra space you think you planned for in your new location….you’ll probably fill it up right away, especially if you bring all that stuff from Tip #3 above!

Tip #5    Get good people to help you….don’t be afraid to ask everyone to pitch in.  At the end of the day, it all comes down to great people banding together to get the job done.

BTW….I learned I didn’t really need 5 wine bottle openers in my desk, so I’m going to take 2 of them home now 🙂


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Austin, My International City

by Brenda Hall

When I moved to Austin in January of 1985, I was working for IBM.  I took for granted that everyone working in large corporations was focused on the world, how to work across countries and cultures, and traveling to collaborate with international team members. I was fortunate indeed to have traveled to London, Paris, Copenhagen, Frankfurt and many other international cities.

When I arrived in Austin, I’d already lived in cities from New York to Boulder, to Los Angeles to Ft. Lauderdale to name a few. Austin immediately made me feel welcome and at home.  An initial surprise was how much Austin wasn’t on an international roadmap. There were either major corporations like IBM, 3M, Texas Instruments, or there were startup companies like Dell, Austin Ventures and Whole Foods. There didn’t seem to be a city-wide focus on building and branding Austin as an international player. I don’t believe our university system had yet branched out with a focus on global commercialization, and Austin Community College didn’t have a program focused on building a work force with global knowledge and skills. As a matter of fact, that didn’t happen until January 2000 when a few of us were corralled together for a few days to create the framework ACC would then fill in with courseware. Continue reading


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Business Leaders Send Clear Message to President on Free Trade Agreements

by Brenda Hall

With the unanimous vote for the resolution to support the passage of the Panama, Columbia and South Korean Free Trade Agreements, the National District Export Council sent a resounding “YES” to the Administration and the Hill on April 12.

At the First District Export Council Leadership Forum in Washington, D.C., more than 75 United States business leaders, representing 1,800 small business exporters from across the country, brought a collective voice for Free Trade Agreements in an unprecedented unanimous vote. The District Export Council National Steering Committee, of which I serve as the secretary/treasurer, took this strong message to the White House and the Hill as we met with Administration and congressional

As you can imagine, getting 1,800 business leaders to agree on anything is quite a feat but this watershed moment is a testament to the importance of these agreements to our country. Continue reading