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Invest in Your ‘Largest’ Clients – Which is All of Them

by Brenda Hall, CEO

Brenda_Hall_100_x_120I’ve been an entrepreneur for over 12 years now and thankfully have made quite a few mistakes. That’s right—thankful, because I’ve corrected those mistakes when I could, and I’ve learned from all of them. Of course, reading words of wisdom from those who have gone before me was helpful, but I’d like to share of few thoughts of my own that you won’t learn from your accounting department or your CFO.

Bridge360 is a global software services company. We believe software can do anything, and I do mean anything. Technology is a marriage of hardware and software, and I don’t think any of us have seen anything yet! That said, we’re in business to grant our client’s wishes, and all of our client’s wishes are unique regardless of the service they ask of us.

Number 1:  Each client is special and each has their own special need. Whether they are buying your product or a unique service you offer, each client should be considered according to their own unique business needs.

Number 2:  Your clients are likely located all over the globe because they, you, and their business are tethered together like a fast moving zip line crossing rivers, mountains, and cities everywhere. We see evidence of this every day by just looking at the “Made In” labels in our clothing or in the food products on our grocery shelves.

Number 3:  And this is the most important of all — each client you have thinks they are the most important client you have. I have a client who mentioned over a dinner one evening that he “…assumed we are your largest account.”  Of course this wasn’t true but it gave me pause to think we must be doing something right if he thought that.

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